It’s Easier to Steer a Moving Vehicle

October 5, 2010

One of the concepts that many successful entrepreneurs like to share is Ready, Fire, Aim.  It’s a fun play on words, but it also embodies an action mentality.  It’s about making a clear plan, taking action, then adjusting your course while you are in motion because it’s a lot easier to steer a moving vehicle.

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Teleseminars = Content Marketing At It’s Best

September 28, 2010

Offer a free teleclass to build interest in your business. You can do all the talking yourself, or work with a partner in an interview format. Remember to record the class — the recording will be valuable content that you can use in future marketing.  Or offer a paid teleclass that takes your content further [...]

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What Makes a Tweeter ‘Attention Worthy?’

September 27, 2010

If you are on Twitter, I’m sure there are some tweeters you pay more attention to than others. What is the secret sauce that causes you to give your attention to someone on Twitter?
That’s the question I asked on the Feed140 blog today.  I’m starting an informal research project to dig in to the Twitter [...]

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Engage Your Most Important Audience With Twitter

September 21, 2010

IMHO, most infopreneurs miss the biggest value of Twitter. Yes, it can be used as a lead tool, or a broadcast tool, but one of the most effective uses of Twitter is about deeper customer engagement.  Encourage your customers to follow you on Twitter at every opportunity. Answer their questions, coach them, and engage in [...]

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Using Videos for Traffic and List Building

September 14, 2010

Create videos based on keyword phrases people are searching for. Use the Google Keyword tool to see what people are searching for. Create a simple video teaching them the subject. Then add in a link to your site in the description and the video itself. Go for the subscribe on this page. Upload your video [...]

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Solid Business Improvements Bring the Best Results

September 7, 2010

In the past, I’ve been amazed by the split-test results that would increase sales for my clients. Things like different colors, different graphic positions, different fonts, different colored backgrounds brought bumps in response. But I have found that the most significant increases in sales occur when: 1. You are targeting the right audience for your [...]

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