Has it really been 15 days since I last posted?  That’s crazy. I really thought my last posts were just a week ago.

But last week was kind of extra crazy. VisiOlo started acting up because we are seeing higher loads than we have ever seen. What once was a not-perfect, but well functioning system became slow and almost un-usable.

So last week was an intense and focused effort to optimize the code so that the system could handle the number of database queries that are happening.  Code improvements plus an upgrade to a fast dedicated server have the application functioning much faster than it every has.  With further optimization, it should just get faster and faster.

I hadn’t realized how much I have come to rely on the information that VisiOlo provides — it was frustrating (to say the least) to not be able to get right to the information when I wanted it.  I’m sure the same goes for other VisiOlo users.  I was biting my nails for a while there, but after a push last week, we are all the stronger.

All systems go through this kind of process. They may work well with a ‘light’ load, but when the load increases, things start slowing down or breaking.

The same goes for sales systems.

The *best* way to improve a sales system is to put it under a ‘load’ to find the weak spots.  In this case, the ‘load’ is traffic and buyers. If you have a well-designed sales system and you have good tracking in place, you can quickly and easily find the low-conversion points in your sales system.  You’ll also hear about problems through your help desk (corrupted files, bad download links, etc.)

Only after you do this, will you have the confidence and information you need to drive traffic through advertising, affiliates, and joint venture partners.

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