The more I do — and the older I get — the more I value I put on the power of being able to take small focused steps toward a “Big Idea.”
It’s a constant challenge for me, and every other entrepreneur that I know, to balance our propensity for big ideas against the need to get something done now.
You see, we are comfortable in the fluffy world of our dreams. That’s where we can let our imagination run wild and cook up any number of creative solutions to the problems we see around us.
On the other hand, the action side of marketing is a nuts and bolts world. If you aren’t a little dirty and have a skinned knuckle or two, you aren’t taking action.
You may know a lot about nuts and bolts, but until one is mated with the other, spun in a clockwise fashion, and cranked into place with a sturdy wrench, neither has any value.
Big Ideas are a lot more fun than action items. This, in and of itself, is enough to cause us to favor big ideas over action, but there is another problem. Big Ideas are, well…. Big. They are typically the end point of a process.
They require an evolution of your business from where it is now and into the kind of business that can support your big idea. This is not typically a quick and easy evolution and it takes time and effort.
That’s why small steps are important. Small steps are the actions that connect where you are now to your vision of where you want to be in the future.
As always, I speak from experience. VisiOlo is a project that I have a clear vision for — it’s a Big Idea. It takes a lot of discipline to focus on the small steps when you have an exiting vision for a project, but I’m proud of the fact that the team has been able to focus on the right things to take the right small steps.
The cool part is the constant feeling that we are building a solid foundation — that what we put into place today will provide value for years to come. The small steps are starting to add up to a tangible and valuable whole.
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