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	<title>Comments on: Opt-in Conversion Rate Optimization: Case Study</title>
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	<link>http://www.visiolo.com/blog/case-studies/70/</link>
	<description>Sales System Optimization Tools and Training for Infopreneurs</description>
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		<title>By: Max</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-36</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Fri, 19 Dec 2008 11:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-36</guid>
		<description>Hi Doug

Thanks for the software tip. I&#039;ll use your link if I decice to buy. 

Look forward to learning about your course (hope it&#039;s a video one that I can stop and start anytime, because my time table is all over the place).

Thanks again, and have a great Christmas.

Max</description>
		<content:encoded><![CDATA[<p>Hi Doug</p>
<p>Thanks for the software tip. I&#8217;ll use your link if I decice to buy. </p>
<p>Look forward to learning about your course (hope it&#8217;s a video one that I can stop and start anytime, because my time table is all over the place).</p>
<p>Thanks again, and have a great Christmas.</p>
<p>Max</p>
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		<title>By: Doug Hudiburg</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-35</link>
		<dc:creator>Doug Hudiburg</dc:creator>
		<pubDate>Thu, 18 Dec 2008 14:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-35</guid>
		<description>@Max

The best possible software for what you want to do with your sales process is Rapid Action Profits (http://rapidactionprofits.com/?e=dhudiburg) IMHO.

Also, you are definitely on the right track with the sales process you described.

I&#039;ll be offering a 3-part course in February on how to build just such a system.  If you are on my email list, you&#039;ll hear about it. :-)</description>
		<content:encoded><![CDATA[<p>@Max</p>
<p>The best possible software for what you want to do with your sales process is Rapid Action Profits (<a href="http://rapidactionprofits.com/?e=dhudiburg" rel="nofollow">http://rapidactionprofits.com/?e=dhudiburg</a>) IMHO.</p>
<p>Also, you are definitely on the right track with the sales process you described.</p>
<p>I&#8217;ll be offering a 3-part course in February on how to build just such a system.  If you are on my email list, you&#8217;ll hear about it. <img src='http://www.visiolo.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Max</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-34</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Thu, 18 Dec 2008 10:18:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-34</guid>
		<description>Hi Doug

Thanks for the great advice.

I&#039;ll be investigating Lightbox Pop-ups! 

I think I&#039;ll also set-up a Squeeze Page with an Front End Offer, One Time Offer and a Download Page, and comapre results. Do you happen to know if it&#039;s possible to buy software that can accomplish this in a quick and easy fashion? I&#039;m envisaging a plug-in solution /  script that can then be customized with the &#039;Sales Copy&#039;, the FEO and OTO, along with the Opt-in Bribe (e.g. PDF or whatever).

If you know of a specific software application that you feel able to mention /  recommend that would be really useful.

Alternatively, I&#039;ll have to either learn to set this up myself, or pay a Web Developer to sort it out for me.

Thanks Again

Max</description>
		<content:encoded><![CDATA[<p>Hi Doug</p>
<p>Thanks for the great advice.</p>
<p>I&#8217;ll be investigating Lightbox Pop-ups! </p>
<p>I think I&#8217;ll also set-up a Squeeze Page with an Front End Offer, One Time Offer and a Download Page, and comapre results. Do you happen to know if it&#8217;s possible to buy software that can accomplish this in a quick and easy fashion? I&#8217;m envisaging a plug-in solution /  script that can then be customized with the &#8216;Sales Copy&#8217;, the FEO and OTO, along with the Opt-in Bribe (e.g. PDF or whatever).</p>
<p>If you know of a specific software application that you feel able to mention /  recommend that would be really useful.</p>
<p>Alternatively, I&#8217;ll have to either learn to set this up myself, or pay a Web Developer to sort it out for me.</p>
<p>Thanks Again</p>
<p>Max</p>
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		<title>By: Doug Hudiburg</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-33</link>
		<dc:creator>Doug Hudiburg</dc:creator>
		<pubDate>Wed, 17 Dec 2008 10:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-33</guid>
		<description>@Mom -- You are welcome. Your results may vary, but I think it&#039;s safe to say that a lightbox pop-up *will* increase your results. I think with the proper tinkering, I could get my conversion rate over 20% with that method, but as I mentioned, I&#039;m taking it in a different direction.

@Max, in considering only conversion, I would definitely say that the best conversion rates will come from a sales letter/Squeeze page, but that probably isn&#039;t your only consideration.  For me, a blog is not so much a conversion tool as it is a traffic and *conversation* tool. So it depends on what you are looking for.  

As I mentioned, I&#039;m going to do away with the blog for this project because it&#039;s not getting me the *easy* traffic that I thought it might.  I can generate a lot more traffic with JVs and affiliates because this project is *designed* from the start to be rewarding for affiliates.

I think your assumptions about social proof and relationship building are dead on for a blog. 

For list building, blogs can work very well, but not nearly as well as just a squeeze page.

So, the answer is, I guess &quot;it depends on your goals.&quot;

If you don&#039;t know where to start, I suggest starting with the blog and watching your results. A blog has a lot of intangible benefits, so you can&#039;t go wrong, but you may change course at some point.

@John Thanks. That&#039;s quite a compliment.  I hope you keep coming back :-)  Since I&#039;ve gotten such a good response, I&#039;ll certainly keep providing this kind of information. Especially since I have a ton of data now that I can track it all with VisiOlo ;-)

@RayBurton Thanks! And here you go:

http://www.DailyMarketingAce.com
http://www.dailymarketingace.com/internetmarketingtips/</description>
		<content:encoded><![CDATA[<p>@Mom &#8212; You are welcome. Your results may vary, but I think it&#8217;s safe to say that a lightbox pop-up *will* increase your results. I think with the proper tinkering, I could get my conversion rate over 20% with that method, but as I mentioned, I&#8217;m taking it in a different direction.</p>
<p>@Max, in considering only conversion, I would definitely say that the best conversion rates will come from a sales letter/Squeeze page, but that probably isn&#8217;t your only consideration.  For me, a blog is not so much a conversion tool as it is a traffic and *conversation* tool. So it depends on what you are looking for.  </p>
<p>As I mentioned, I&#8217;m going to do away with the blog for this project because it&#8217;s not getting me the *easy* traffic that I thought it might.  I can generate a lot more traffic with JVs and affiliates because this project is *designed* from the start to be rewarding for affiliates.</p>
<p>I think your assumptions about social proof and relationship building are dead on for a blog. </p>
<p>For list building, blogs can work very well, but not nearly as well as just a squeeze page.</p>
<p>So, the answer is, I guess &#8220;it depends on your goals.&#8221;</p>
<p>If you don&#8217;t know where to start, I suggest starting with the blog and watching your results. A blog has a lot of intangible benefits, so you can&#8217;t go wrong, but you may change course at some point.</p>
<p>@John Thanks. That&#8217;s quite a compliment.  I hope you keep coming back <img src='http://www.visiolo.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   Since I&#8217;ve gotten such a good response, I&#8217;ll certainly keep providing this kind of information. Especially since I have a ton of data now that I can track it all with VisiOlo <img src='http://www.visiolo.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>@RayBurton Thanks! And here you go:</p>
<p><a href="http://www.DailyMarketingAce.com" rel="nofollow">http://www.DailyMarketingAce.com</a><br />
<a href="http://www.dailymarketingace.com/internetmarketingtips/" rel="nofollow">http://www.dailymarketingace.com/internetmarketingtips/</a></p>
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		<title>By: Ray Burton</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-32</link>
		<dc:creator>Ray Burton</dc:creator>
		<pubDate>Tue, 16 Dec 2008 23:21:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-32</guid>
		<description>Hi Doug,

Thanks for the great content. I am just in the process of setting up a blog so it seems a lightbox is the way to go. Would you mind giving the url&#039;s of the 2 test sites so I can take a look?

Thanks

Ray
http://bigticketdollars.com
http://www.your-traffic-booster.com</description>
		<content:encoded><![CDATA[<p>Hi Doug,</p>
<p>Thanks for the great content. I am just in the process of setting up a blog so it seems a lightbox is the way to go. Would you mind giving the url&#8217;s of the 2 test sites so I can take a look?</p>
<p>Thanks</p>
<p>Ray<br />
<a href="http://bigticketdollars.com" rel="nofollow">http://bigticketdollars.com</a><br />
<a href="http://www.your-traffic-booster.com" rel="nofollow">http://www.your-traffic-booster.com</a></p>
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	<item>
		<title>By: John</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-30</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 16 Dec 2008 21:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-30</guid>
		<description>Thanks Doug --

This is the kind of content that makes coming to a blog worthwhile.  Now, can you tell the others?  LOL

Kindest Regards,
John</description>
		<content:encoded><![CDATA[<p>Thanks Doug &#8211;</p>
<p>This is the kind of content that makes coming to a blog worthwhile.  Now, can you tell the others?  LOL</p>
<p>Kindest Regards,<br />
John</p>
]]></content:encoded>
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	<item>
		<title>By: Max</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-29</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Tue, 16 Dec 2008 14:51:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-29</guid>
		<description>Hi Doug

I&#039;ve just read your post with great interest, and have a question in relation to it, that I hope you may feel able to comment on.

Context: Very soon I&#039;m going to launch a site that will hopefully prove of interest to those seeking info on &#039;traffic generation&#039;.

Bearing in mind an earlier piece of advice which came from you (i.e. use a Blog as the index page of a website) can I just ask whether your opinion as to &#039;choice of platform&#039; (Blog or website) where &#039;List Building&#039; is the primary consideration, has now changed?

In other words, is (1) a website, (2) a blog or (3) a website with a blog as the index page the best option when the main objective is to List Build?

I&#039;ve sort of reach a conclusion that - because List Building necessitates &#039;relationship marketing&#039; - a blog becomes an important element for social proof and capturing questions / comments with subscribers I&#039;m seeking to build a relationship with. 

Therefore it seems sensible to run the whole operation from a blog. as I will have to have a blog (for the reasons mentioned above) and it would be extra work - and extra cost - to build a blog and a website. Any thoughts?

Cheers

Max</description>
		<content:encoded><![CDATA[<p>Hi Doug</p>
<p>I&#8217;ve just read your post with great interest, and have a question in relation to it, that I hope you may feel able to comment on.</p>
<p>Context: Very soon I&#8217;m going to launch a site that will hopefully prove of interest to those seeking info on &#8216;traffic generation&#8217;.</p>
<p>Bearing in mind an earlier piece of advice which came from you (i.e. use a Blog as the index page of a website) can I just ask whether your opinion as to &#8216;choice of platform&#8217; (Blog or website) where &#8216;List Building&#8217; is the primary consideration, has now changed?</p>
<p>In other words, is (1) a website, (2) a blog or (3) a website with a blog as the index page the best option when the main objective is to List Build?</p>
<p>I&#8217;ve sort of reach a conclusion that &#8211; because List Building necessitates &#8216;relationship marketing&#8217; &#8211; a blog becomes an important element for social proof and capturing questions / comments with subscribers I&#8217;m seeking to build a relationship with. </p>
<p>Therefore it seems sensible to run the whole operation from a blog. as I will have to have a blog (for the reasons mentioned above) and it would be extra work &#8211; and extra cost &#8211; to build a blog and a website. Any thoughts?</p>
<p>Cheers</p>
<p>Max</p>
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		<title>By: Mom Working From Home</title>
		<link>http://www.visiolo.com/blog/case-studies/70/comment-page-1/#comment-28</link>
		<dc:creator>Mom Working From Home</dc:creator>
		<pubDate>Tue, 16 Dec 2008 13:49:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.visiolo.com/blog/?p=70#comment-28</guid>
		<description>Thank you for that information Doug. I use a lightbox pop-up myself and I am glad to note that it improves results.</description>
		<content:encoded><![CDATA[<p>Thank you for that information Doug. I use a lightbox pop-up myself and I am glad to note that it improves results.</p>
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