Hey Warriors,Got some test results that may interest some of you.
We all know (or assume) that running our traffic to a squeeze page works better than running the traffic directly to your sales letter.
Well it’s been a long time since I tested this so I thought I would run a small test. Below are the results:
Total Hits sent by PPC: 3726
I used a split script to evenly send the traffic to 2 different pages.
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PAGE 1:Traffic Directly to Sales Letter:
Hits: 1863
Sales: 13
Sales Conversion Rate: 0.7 %
Page 1 Revenue: $611 (13 x $47 product)
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PAGE 2:Traffic Directly to Optin Squeeze Page:
(users are sent to same sales letter after opting in)
Hits: 1863
Optins: 483
Sales: 12
Sales Conversion Rate: 2.5 %
Revenue: $564 (12 x $47 product)
Sales Generated by AutoResponder Followup Messages (so far after 10 days): 9
AutoResponder Revenue: $423 (9 x $47 product)
Page 2 Overall Total Sales: 21
Page 2 Overall Total Revenue: $987
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SUMMARY:
Sending traffic to my squeeze page (instead of directly to sales letter) produced MORE sales, generated MORE revenue, increased my conversion rate (I guess by qualify the traffic by going thru optin first) and also allowed me to build a list of 483 subscribers.
Obviously these tests may be different in different markets. But for me sending to a Squeeze Page instead of directly to my Sales letter is a no-brainer.
Anyway I thought some might find these stats interesting
Cindy
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{ 1 comment… read it below or add one }
Wow! Those are some very nice stats. It explains why a marketer like Armand Morin uses squeeze pages before you see any of his products.
What wasn’t specifically pointed out is that the initial sales were nearly identical for both sets of visitors, but the followup allowed for the additional revenue. Two things to consider when looking at data like this:
- You aren’t going to get data like this unless you track it. That’s why a system like Visiolo is necessary.
- Even if you don’t personally like initial squeeze pages (or pop-ups, fly-ins, etc.), you should be using them if a) your goal is to produce a specific response and b) they actually produce that response in greater numbers than without.