What wasn’t specifically pointed out is that the initial sales were nearly identical for both sets of visitors, but the followup allowed for the additional revenue. Two things to consider when looking at data like this:

- You aren’t going to get data like this unless you track it. That’s why a system like Visiolo is necessary.

- Even if you don’t personally like initial squeeze pages (or pop-ups, fly-ins, etc.), you should be using them if a) your goal is to produce a specific response and b) they actually produce that response in greater numbers than without.