Over the last year or so, I’ve been finding subscribing to, and refining a list of marketing podcasts that I listen to on a regular basis. These podcasts make my short drive time both productive and quite enjoyable. I also listen to podcasts (though not always marketing podcasts) while doing work around the house and taking walks. Because I listen to music almost all day, having something else to put on in the car or while I’m not engaged in conversations or around other people, is a treat. Plus, it’s a great way to stay informed and add to my personal knowledge base.
Now that the list is fairly mature, I thought I’d start making some recommendations, starting with one of my top favorites. The “Internet Business Mastery” podcasts is consistently the first show I listen to when there is a new episode available. Sterling and Jay deliver so much valuable information in their show, it is not only a great source of information, but an excelent model in terms of how to build a great ‘front-end’ for your sales funnel.
About the Show
Learn how to create an internet based business, unleash a flood of traffic and trigger explosive profits in the new social media age. Internet Business Mastery teaches you how to use Web 2.0 strategies combined with classic internet marketing principles to build passive income streams and brand yourself as an expert (or even an online celebrity). Whether you’re starting a new business or looking to augment your current one, you’ll discover techniques that will boost earnings, increase lead generation and extend your personal/business brand. You’ll learn tools and techniques such as search engine optimization, social media marketing, social network marketing, email list building, blogging, podcasting, online viral video and much more. We’re dedicated to teaching you not only the skills but also the mind set necessary to succeed as an internet entrepreneur. We want to help you to use your ideas and expertise to make money and open up to opportunities so that you can have the freedom and income to pursue the lifestyle you want. We’ve been the #1 internet business podcast since 2005. Join our community that contains thousands of listeners dedicated to becoming an internet business master.
I took the above directly from the ‘information’ link in iTunes. Like I said, you will not only learn a lot from listening to the content of this podcast, but you’ll also learn a lot by modeling the effectiveness and thoroughness of their marketing approach. A lot of podcasts leave details like this out, and miss promotional opportunities in the process — but not Sterling and Jay.
About the Internet Business Mastery Sales Funnel
I always look at products from three angles: 1) will it benefit me, 2) will it benefit my subscribers and 3) what can I learn from the sales process. In this case, I hit a power trifecta — this podcast has something to offer for all three angles.
Sterling and Jay have developed a powerful sales funnel by focusing first on their podcast first, then a free offer for their free recording called “3 Pillars of Designing Your Ultimate Internet Lifestyle“ They have two very solid lead generation offers (LGO’s) that are compelling to their target market and deliver tons of valuable content.
Subscribe to their podcast, and you’ll see how they effectively balance delivering great content and promoting both their free offers and their ongoing membership site.
Related posts:
- Podcast Review: Internet Marketing This Week When Ed Dale, Lynn Terry, Michelle MacPhearson and Paul...
- There is No Such Thing as a Niche Marketing Business If you’ve ever said “I have a niche marketing...
- Low Burn Experimentation For Entrepreneurs “The trend that I get very excited about is...
Related posts brought to you by Yet Another Related Posts Plugin.
{ 1 trackback }
{ 0 comments… add one now }