VisiOlo » Promotional Structure http://www.visiolo.com/blog Sales System Optimization Tools and Training for Infopreneurs Wed, 13 Apr 2011 13:26:04 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Why Your Visitors Don’t Buy http://www.visiolo.com/blog/promotional-structure/sales-systems/why-your-visitors-dont-buy/ http://www.visiolo.com/blog/promotional-structure/sales-systems/why-your-visitors-dont-buy/#comments Wed, 13 Apr 2011 13:22:36 +0000 Doug Hudiburg http://www.visiolo.com/blog/promotional-structure/sales-systems/new-blog-post-why-your-visitors-dont-buy/ Yet Another Related Posts Plugin.]]>



I just posted a new blog post on IMgenomeProject that I know you will find helpful. I’d like to hear your comments on it.

The simple truth is this: As much as we, as marketers, wish it was different, prospects do not become buyers unless they are in the buying mindset.

No matter what you do, no one buys unless and until they are in the buyers mindset.

As I explain in the free Mindset Matching Method video, the buyers mindset requires three things…

I explain all three requirements in the post on IMgenomeProject.com.

Enjoy!



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/sales-systems/why-your-visitors-dont-buy/feed/ 0 Do You Measure Your Critical Drivers Daily? http://www.visiolo.com/blog/promotional-structure/measurement/do-you-measure-your-critical-drivers-daily/ http://www.visiolo.com/blog/promotional-structure/measurement/do-you-measure-your-critical-drivers-daily/#comments Tue, 28 Dec 2010 16:57:17 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=899 Yet Another Related Posts Plugin.]]>



The age-old management adage, “You can’t manage what you don’t measure,” was probably first uttered (and discovered) by some bazaar merchant thousands of years ago in Babylon. Yet it’s still positively accurate today! In my experience, the easiest step to improve any business to begin measuring the critical drivers in the business and then celebrate and amplify what you want to see more of.  Case closed



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]]> http://www.visiolo.com/blog/promotional-structure/measurement/do-you-measure-your-critical-drivers-daily/feed/ 0 3 Conditions Required to Make a Sale http://www.visiolo.com/blog/promotional-structure/optimization/3-conditions-required-to-make-a-sale/ http://www.visiolo.com/blog/promotional-structure/optimization/3-conditions-required-to-make-a-sale/#comments Tue, 21 Dec 2010 16:55:03 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=896 Yet Another Related Posts Plugin.]]>



There are three conditions that they must be met before a prospect will buy. 1. They must have enough information about a possible solution to be able to decide if it is right for them, 2. They must trust that the proposed solution will actually fulfill their need as promised,  3. Their need must be a current one. The most important of these three conditions is the current-ness, or urgency of your Prospect’s need.  You can sell as hard as you want, but if your Prospect doesn’t feel that they need what you are selling right now, they are very unlikely to buy anything from you.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/optimization/3-conditions-required-to-make-a-sale/feed/ 0 2-Step Landing Pages Can Bump Adwords Quality Score http://www.visiolo.com/blog/promotional-structure/optimization/2-step-landing-pages-can-bump-adwords-quality-score/ http://www.visiolo.com/blog/promotional-structure/optimization/2-step-landing-pages-can-bump-adwords-quality-score/#comments Tue, 07 Dec 2010 16:44:14 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=890 Yet Another Related Posts Plugin.]]>



Use a 2 step landing page for Adwords today. Because Google is tracking how many people go deeper into your site, this means your first page is simply a presell page where you provide a little content and then get them to click through to the next page. The next page is a squeeze page targeted to get them on your list.

Terry Dean: From “21 Ways to Add More Subscribers“



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/optimization/2-step-landing-pages-can-bump-adwords-quality-score/feed/ 0 Deadline, Limited, Seize, While it’s fresh on your mind… http://www.visiolo.com/blog/promotional-structure/optimization/deadline-limited-seize-while-its-fresh-on-your-mind/ http://www.visiolo.com/blog/promotional-structure/optimization/deadline-limited-seize-while-its-fresh-on-your-mind/#comments Tue, 09 Nov 2010 16:35:40 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=882 Yet Another Related Posts Plugin.]]>



It’s not enough to make someone want to do something, you’ve often got to get them to take immediate action if they’re to take action at all. A sense of urgency is an emotional response that can range from fear of loss to unbridled enthusiasm, and one way or another you’ve got to create it at your close. Urgency trigger words/phrases: Before you forget…, Deadline, Limited, Seize, While it’s fresh on your mind…

Brian Clark: From “50 Trigger Words and Phrases for Powerful Multimedia Content“



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/optimization/deadline-limited-seize-while-its-fresh-on-your-mind/feed/ 0 Map All of Your Touchpoints to Find Profit Leaks http://www.visiolo.com/blog/promotional-structure/optimization/map-all-of-your-touchpoints-to-find-profit-leaks/ http://www.visiolo.com/blog/promotional-structure/optimization/map-all-of-your-touchpoints-to-find-profit-leaks/#comments Tue, 02 Nov 2010 16:33:18 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=880 Yet Another Related Posts Plugin.]]>



MAP all the web sites you have and every web page.  And it MAP out all of the email ‘contact’ that you have with any prospect or customer; this could be emails from your autoresponder after someone subscribes to your list, or a thank you email your site sends after someone submits an order, etc. List EVERY point of contact where an email is sent to someone. After you map out ALL of your marketing ‘touchpoints’ it’s now time to find INCOME LEAKS. I guarantee you that right now you are not taking advantage of everything you already have to work with.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/optimization/map-all-of-your-touchpoints-to-find-profit-leaks/feed/ 0 Validate Your Idea with The MOST Targeted Traffic First http://www.visiolo.com/blog/promotional-structure/testing/validate-your-idea-with-the-most-targeted-traffic-first/ http://www.visiolo.com/blog/promotional-structure/testing/validate-your-idea-with-the-most-targeted-traffic-first/#comments Tue, 26 Oct 2010 16:31:17 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=878 Yet Another Related Posts Plugin.]]>



Validate your offer with Google AdWords traffic before anything else.  Run ads using the absolute most targeted keyword related to what it is that you want to sell. If you can’t produce conversions from this highly targeted traffic it’s a major danger sign. Think about it… if you’re trying to sell an infoproduct or merchandise related to growing tomatoes and you buy clicks on Google from people searching for “grow tomatoes” and you CAN’T get it to convert then you’re in deep trouble.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/testing/validate-your-idea-with-the-most-targeted-traffic-first/feed/ 0 Solid Business Improvements Bring the Best Results http://www.visiolo.com/blog/promotional-structure/optimization/solid-business-improvements-bring-the-best-results/ http://www.visiolo.com/blog/promotional-structure/optimization/solid-business-improvements-bring-the-best-results/#comments Tue, 07 Sep 2010 16:14:52 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=865 Yet Another Related Posts Plugin.]]>



In the past, I’ve been amazed by the split-test results that would increase sales for my clients. Things like different colors, different graphic positions, different fonts, different colored backgrounds brought bumps in response. But I have found that the most significant increases in sales occur when: 1. You are targeting the right audience for your offer. 2. You have the appropriate message for that audience. 3. You make it easier for people to buy from you.

Michel Fortin: From Black Hats are For Magicians, not Marketers



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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]]> http://www.visiolo.com/blog/promotional-structure/optimization/solid-business-improvements-bring-the-best-results/feed/ 0 This Little Gmail Trick Saved Me Tons of Hassle in Testing http://www.visiolo.com/blog/promotional-structure/testing/this-little-gmail-trick-saved-me-tons-of-hassle-in-testing-2/ http://www.visiolo.com/blog/promotional-structure/testing/this-little-gmail-trick-saved-me-tons-of-hassle-in-testing-2/#comments Tue, 24 Aug 2010 16:10:22 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=860 Yet Another Related Posts Plugin.]]>



In Gmail, you can use the “+” sign and insert whatever tag you want between the + and the @ sign — Gmail will ignore everything between the + and the @ and will still consider the address valid. Say your address is me@gmail.com and you want to do multiple tests on a subscription form. Now you can just add a tag such as me+test1@gmail.com.  Your form validation will consider this a new address, but Gmail will still deliver the email as normal.



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]]> http://www.visiolo.com/blog/promotional-structure/testing/this-little-gmail-trick-saved-me-tons-of-hassle-in-testing-2/feed/ 0 Your Advice Please – Help Refine the Content of My Next Teleseminar http://www.visiolo.com/blog/promotional-structure/your-advice-please-help-refine-the-content-of-my-next-teleseminar/ http://www.visiolo.com/blog/promotional-structure/your-advice-please-help-refine-the-content-of-my-next-teleseminar/#comments Tue, 24 Aug 2010 03:25:17 +0000 Doug_Hudiburg http://www.visiolo.com/blog/?p=977 Yet Another Related Posts Plugin.]]>



Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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