Affiliates use many methods to promote products online. Email campaigns, newsletters, blogs, etc. One thing that works no matter how promoted is the special report. Special reports can be written on any subject imaginable, then given away online to promote products. Smart affiliate managers write these reports, and then allow their affiliates to brand them and give them to drive sales. It works!

From “Give Special Reports to Affiliates to Use” by Melissa Ingold

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Use a 2 step landing page for Adwords today. Because Google is tracking how many people go deeper into your site, this means your first page is simply a presell page where you provide a little content and then get them to click through to the next page. The next page is a squeeze page targeted to get them on your list.

Terry Dean: From “21 Ways to Add More Subscribers“

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You don’t hear much about ad swaps these days with all of the excitement about social media and search marketing, but they are fast, effective, and cost nothing.  The concept is simple — find a JV partner with a list that is about the same size as yours and who targets the same niche.  Then agree to endorse their offer to your list if they will endorse your offer to their list. That’s it! Simple and effective.

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Most of us know that Twitter is an exceptional tool for building relationships with prospects and customers. To use Twitter most effectively, make your tweets entertaining, funny, and/or personal. The right balance on Twitter is generally 95% relationship-building, 5% selling.

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If you are on Twitter, I’m sure there are some tweeters you pay more attention to than others. What is the secret sauce that causes you to give your attention to someone on Twitter?

That’s the question I asked on the Feed140 blog today.  I’m starting an informal research project to dig in to the Twitter timeline of  ‘attention worthy’ tweeters and see if I can extract some consistent factors that shed some light on the mystery of what makes us pay attention so some people and not notice others.

Want to help? Share with me 3 of the people you follow on Twitter who capture your attention.

Please visit this post on my Twitter marketing blog to share your response…  Thanks!

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IMHO, most infopreneurs miss the biggest value of Twitter. Yes, it can be used as a lead tool, or a broadcast tool, but one of the most effective uses of Twitter is about deeper customer engagement.  Encourage your customers to follow you on Twitter at every opportunity. Answer their questions, coach them, and engage in conversations with them. You’ll not only build deeper customer relationships this way, but also you’ll attract *new* customers.

Follow me on Twitter

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Create videos based on keyword phrases people are searching for. Use the Google Keyword tool to see what people are searching for. Create a simple video teaching them the subject. Then add in a link to your site in the description and the video itself. Go for the subscribe on this page. Upload your video to multiple video sites at once for free using a site such as TubeMogul.

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Some say a good Twitter headline is as short as possible. This is due to the 140-character Twitter limit, but also because people need room to retweet it. Twitter culture dictates that you give credit to the person who originally exposed you to a tweet when you retweet, so extra space is needed. Too many people, however, focus on “short” and forget about “as possible.” A better way is as long as necessary, but no longer.

Brian Clark: From: The Art of Writing Great Twitter Headlines

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Although you may get affiliates who stick around and promote you for years, most come and go. They’re busy or they move onto new ventures, so you can need ensure you continue to bring in new affiliates.  Do this by contacting potential affiliates individually, inviting your customers to join your program, asking for referrals from existing affiliates, creating joint promotional tools with other product sellers… just make recruiting a regular part of your affiliate program.

Alice Seba, From: Getting Affiliates Working for You

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You have your sales page, now you need traffic… and buyers. Driving traffic can be done in many different ways. There are creative methods, and there are run of the mill type methods. I prefer traditional article marketing, back links, joint ventures, SEO. I find this to bring the best quality of traffic and to be the best long-term strategy. The focus is on quality. Write quality articles, get links from quality sites, JVs from quality partners. Everything about your business should ooze quality.

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