Bill Gates, CEO of Microsoft, reclines on his desk in his office soon after the release of Windows 1.0. 1985 Bellevue, Washington, USA. Vía: Flickr (Esparta)
At VisiOlo, our Ideal Prospect is an “Executive Infopreneur” — which is a description that I really like. If you asked me who our ideal prospect was a year ago, I might have described the same type of person, but it would have taken several sentences versus the two powerful words found in the phrase we use now.
When I picture an Infopreneur, I picture an entrepreneur who sells digital information products online. But when I picture an Executive Infopreneur, I understand something of the persons mindset as well. Because when you wear your executive hat, you have a much different perspective than when you wear a more tactical hat in your business.
Michael Gerber, in his outstanding book The E-myth Revisited says “The technician goes to work IN his business and the entrepreneur goes to work ON his business”
Most Infopreneurs approach their sales systems with a technician mindset. This is an important and valuable mindset – even a critical mindset. But it is not the only mindset you should be using. In fact, this mindset should be used as little as possible and the entrepreneur mindset should be used as much as possible.
Still, there are reasons why you should have a technician mindset as an Infopreneur… exactly two of them.
1) Adopt a technician’s mindset for important tasks that are new to you and your team.
- It is your job to make sure things run well and efficiently in your business and sometimes this means that you need to actually do a process first, so that you can understand it, and then create a written procedure so that someone on your team can continue to execute and refine. In other words: Do -> Document -> Delegate -> Refine. The Do and Document phases require a technician mindset.
2) Adopt a technician’s mindset if you are just getting started, have no money to invest, and have no money to pay for delegation.
- If you can’t leverage someone else’s time and expertise, then you must be the technician, or the task is not going to get done. But this is only a temporary state.
In both cases, you are meant to only spend limited time in your business using a ‘technicians’ mindset. In other words, for the most successful Infopreneurs, the technician role is an occasional role – something to be assumed temporarily either by design or necessity.
A technician is concerned with ‘how it works’ but an executive is more concerned with what it does.
I’m here to tell you… when it comes to increasing profit in your business, the Executive Mindset is way more valuable than the Technician Mindset.
What do you think?
Do you spend enough time working on your business versus working in your business?
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