One of my primary marketing goals for 2009 is to create tighter networks of my JV partners and people who are interested in what I do.  I think I’ve just begun to tap the power of social networking and 2009 will be a year of taking it to the next level.

I have some interesting ideas about how VisiOlo can become a catalyst of a network of JV partners.  Being able to track conversions on both sides (product creator and JV promoter) could actually be a game changer in the way these relationships are developed.  This is especially true if the network effect can be tapped in to.  It’s there now, very informally in most cases, but it’s there.  I see my close contacts promoting the offers of other close contacts. But there are not a lot of very orgazed close JV networks.

I’m not talking about the bid JV sites that have thousands of members, I’m talking about small clusters of complimentary businesses that work together to meet the needs of the same market.

In any case, after reviewing my stats for last year, 90% of the traffic and sales that I did not personally generate came from a handful of close contacts. Anything I can do to increase those results will have a powerful impact on my business.

Start with what’s working and improve from there!

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