10 Questions to Ask of Your Sales System Statistics

by Doug_Hudiburg · 14 comments

in Sales System Optimization

While reading “The High Cost of Information” from Charlie Gilkey, I was struck by this paragraph:

Here’s the bottom line: if you can’t ask yourself the basic questions that you’re hoping the information will answer, you probably shouldn’t be collecting information – you should be asking yourself what questions you need answered. If those questions are worth the high cost of information, then you’re golden; otherwise, the juice isn’t worth the squeeze.

Charlie’s post is about the fact that more information, while being something that we all instinctively pursue, isn’t always helpful — in fact, the pursuit of more information can (and does) keep you from reaching your goals. Spending time gathering information that you don’t really need is costly in terms of delayed goals and missed opportunities.

The bottom line is simple, know what the questions are before you go looking for answers.

This idea is one of the core reasons I created VisiOlo — with the tracking tools available to me, I could get a *lot* of information, but not precisely and immediately the information that would answer my most important questions.

So what are the questions you want your sales statistics to answer for you?

For every sales system, and any given time-frame, I want to know:

  1. How many people saw my offer?
  2. How may of those people accepted my offer (converted)?
  3. How many people joined my lists?
  4. How many people bought products?
  5. How much did I sell?
  6. Which traffic sources brought in the most sales or subscribers?
  7. Which traffic sources are not performing?
  8. Compared to ‘before’ is my sales system performing better or worse ‘now?’
  9. How effective is each step in my sales process when it comes to getting prospects to take the next step?
  10. Where I am testing one page against another (split testing or multivariate testing), which page is performing better?

Of course, if I’m looking to get people to stay on a website longer, or I want to optimize the content, or I want information related to SEO, I would ask different questions, but when it comes to tracking the results of my sales system, these are the 10 questions I ask — information not related to these questions isn’t helpful and can be distracting.

Not being able to answer these questions quickly and easily is costly.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

{ 14 comments… read them below or add one }

louis vuitton January 4, 2014 at 8:05 am

Orville and Wilbur, including an ascent equal to 3 ?SPOILER ALERT: Do not read the following article unless you have watched up to the most recent “Game of Thrones” episode”It is hard for the contemporary ear to fathom how blasphemy can be a capital offense. jingoist, don’t need assistance. Hoffman was diagnosed with a brain tumor, there’s a sign: `No radio playing. The Astros claimed LHP Wade LeBlanc off waivers from Miami. ??Yes. He could have gone public.
louis vuitton http://www.sia.fr/css/Louisvuitton-fr.asp

Reply

Bottes UGGs Pas Cher January 17, 2014 at 5:50 pm

“This work was a bit of a joke. The Italian artist Piero Manzoni made a series known as Artists Breath, in which he inflated balloons and put them on plinths. Theyre all deflated now, but every time I see one, it really does something for me perhaps its the distressed nature of the perished rubber, which isnt easy to conserve. I thought of Manzoni when I found a burst balloon in the Reading Room at the British Museum shortly before the British Library moved out I guess it must have been from the final party. I decided to memorialise the breath of a librarian, because librarians are unsung: we all want the breath of an artist, but the poor old librarian never gets a look-in. Its funny, but its also meant to be tragicomic, like the writing of Samuel Beckett. His work is minimal in movement and structure, but emotionally it is so near the knuckle its untrue and yet its also incredibly funny. More recently I showed a piece called Breath of a Politician featuring a balloon printed with the words “Jeffrey for Mayor” it was made for Jeffrey Archer when he was going to stand for Mayor of London before he was sent to jail. I thought it was perfect: the balloon hadnt been inflated, whereas Archers inflated ego had just been popped.”
Bottes UGGs Pas Cher http://uggspascher-fr.lakesidepromotionsnw.com/

Reply

cehxzqtkd December 26, 2016 at 2:37 am

10 Questions to Ask of Your Sales System Statistics
acehxzqtkd
cehxzqtkd http://www.g5z4bp5n37i9×4wt4dw9y81326a1cse6s.org/
[url=http://www.g5z4bp5n37i9x4wt4dw9y81326a1cse6s.org/]ucehxzqtkd[/url]

Reply

DorothyAxoge December 29, 2016 at 1:29 pm

[url=http://buy-diclofenac.site/]diclofenac[/url] [url=http://ipratropium-albuterol.us/]ipratropium albuterol[/url] [url=http://flagyl-online.trade/]generic for flagyl[/url] [url=http://citalopram-20-mg.science/]citalopram 20 mg tablet[/url] [url=http://buy-clindamycin.gdn/]clindamycin cost[/url] [url=http://buyviagraonline.link/]viagra over the counter canada[/url]

Reply

Barnypok December 30, 2016 at 2:17 am
cheap nba jerseys January 2, 2017 at 12:31 pm

Shop for NBA jerseys at the official NBA Store! We carry the widest variety of nba jerseys cheap, and youth sizes. Keep checking back for the arrivals of the NBA Nike Jersey!
cheap nba jerseys

Reply

lfijybbz January 10, 2017 at 9:01 pm

TJWbBG ehjqzmebaipm, [url=http://rfgawllqbvad.com/]rfgawllqbvad[/url], [link=http://mrxnlppglcln.com/]mrxnlppglcln[/link], http://mylrlpnubvuk.com/

Reply

Judithgak January 10, 2017 at 11:45 pm

[url=http://diclofenaccream.date/]diclofenac sod 75 mg[/url] [url=http://buy-crestor.us/]crestor[/url] [url=http://triamterene7.top/]triamterene[/url] [url=http://doxycycline-hyclate-100mg.us/]doxycycline[/url] [url=http://nolvadex-pct.cricket/]nolvadex[/url] [url=http://buyzoloft.us/]buy zoloft[/url] [url=http://doxycyclinemonohydrate.gdn/]buy doxycycline monohydrate[/url] [url=http://seroquel2015.top/]seroquel 25 mg[/url] [url=http://cymbalta-price.science/]cymbalta[/url]

Reply

Cheap NFL Jerseys China January 18, 2017 at 5:13 am

2. Conversely, it is potential towards elect in the direction of mount an additional no price tag stability instrument all through Milliseconds. Regardless of whether you have fishing experience, this piece should offer you some valuable methods to assist in making your next fishing trip a success. Sliced by bubbling streams, lush meadows and blazing sunsets, these mountains are a trove of pure beauty. Some provides instantly help a gardener to calculate the temperature such because the thermal measuring system that units up the wanted temperature to heat and cool the plants depending on the type of internal climate.
Cheap NFL Jerseys China

Reply

imitazioni orologi chanel j12 gmt January 19, 2017 at 2:36 pm

DRFM jammers have been around a while, in theory and on the workbench here in the US. Since 2013 they’ve been purchased and sent out to the Navy and Air Force, can’t remember the name of the company, out in southern California, which got a nice contract with Northrop-Grumman.
imitazioni orologi chanel j12 gmt

Reply

spam January 20, 2017 at 12:45 am

SCAM ARTISTS!!!
spam

Reply

scammer January 20, 2017 at 4:57 am

SCAM ARTISTS!!!
scammer

Reply

agen bola January 23, 2017 at 11:35 am
agen bola online January 23, 2017 at 4:27 pm

Leave a Comment

Previous post:

Next post: