Why I “Went Dark” on the Social Web for 7 Months

January 8, 2010

Graph Courtesy of TweetStats.com
About 7 months ago, several things came together that drove me to back off (way off as you can tell from the graph above) of my interaction on social sites.  Businesses go through phases and this particular phase was a very inwardly-focused phase for me and my business.  There are times when [...]

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Is Online Selling *Really* a Number’s Game?

January 7, 2010

I’m sure you’ve heard the term “it’s a numbers game,” in fact, you’ve probably heard it so many times you are tired of hearing about it.
But today, I want to talk to you about a different ‘numbers game’ — one that can have a profound effect on your business.
You see, most people when they say [...]

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Focus on The Core (Applied)

January 6, 2010

As I completed my last post, which was about operating principles for my business, I realized that It would probably be helpful to explore these ideas a little deeper. To show you how they might look when applied to my business.
Of course, I consider it unlikely that you will use the exact same operating principles in [...]

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VisiOlo Operating Principles

January 4, 2010

It’s been almost a year and a half since I started the VisiOlo project. And during that time, VisiOlo has gone from an idea, to a concept, to a spec, to a prototype, to a multi-stage beta, and now, to a functioning software and membership site.
It’s been slower than I expected, more expensive than I expected, more intense than [...]

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Farewell to a Pet Project

December 11, 2009

Recently, after several coughs and sputters, a pet project of mine made a quiet exit from this world. 
I’ll miss my friend of over five years, but alas, it is time to say goodbye.
Daily Marketing Ace was always that great idea that never really got it’s feet under it (and I held on way too [...]

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The Monkey See Monkey Do Neuron — New Research Uncovers Old News For Copywriters

December 11, 2009

“The Mirror Neuron was discovered in Parma Italy in 1989. It was originally called the “monkey see, monkey do” neuron. It is basically the reason why sometimes we can feel what other people feel — discomfort for instance. Let me ask you to do something, John, and your listeners as well. Just close your eyes [...]

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