JV Ad Swaps Still Effective for List Building

November 23, 2010

You don’t hear much about ad swaps these days with all of the excitement about social media and search marketing, but they are fast, effective, and cost nothing.  The concept is simple — find a JV partner with a list that is about the same size as yours and who targets the same niche.  Then [...]

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Twitter Marketing: 95% Relationship, 5% Selling

November 16, 2010

Most of us know that Twitter is an exceptional tool for building relationships with prospects and customers. To use Twitter most effectively, make your tweets entertaining, funny, and/or personal. The right balance on Twitter is generally 95% relationship-building, 5% selling.

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Deadline, Limited, Seize, While it’s fresh on your mind…

November 9, 2010

It’s not enough to make someone want to do something, you’ve often got to get them to take immediate action if they’re to take action at all. A sense of urgency is an emotional response that can range from fear of loss to unbridled enthusiasm, and one way or another you’ve got to create it [...]

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Map All of Your Touchpoints to Find Profit Leaks

November 2, 2010

MAP all the web sites you have and every web page.  And it MAP out all of the email ‘contact’ that you have with any prospect or customer; this could be emails from your autoresponder after someone subscribes to your list, or a thank you email your site sends after someone submits an order, etc. [...]

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Validate Your Idea with The MOST Targeted Traffic First

October 26, 2010

Validate your offer with Google AdWords traffic before anything else.  Run ads using the absolute most targeted keyword related to what it is that you want to sell. If you can’t produce conversions from this highly targeted traffic it’s a major danger sign. Think about it… if you’re trying to sell an infoproduct or merchandise [...]

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The Subject Line’s Job is to Amplify Curiosity

October 12, 2010

The SUBJECT LINES that work best for me are brief (7 words or less) and create curiosity.  Here are 7 winners that have good pulling-power: 1. This ONE is for you… 2. Your presence is requested… 3. Have you seen this? 4. Will you say “YES” to this? 5. This is about our appointment… 6. [...]

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