One of the first things I do with my consulting clients is to establish some key metrics that we can use to measure their marketing systems.
I can tell you, out of over a hundred clients, I have yet to work with one that already had good marketing metrics.
The reason MOST businesses don’t use good marketing metrics is threefold:
1) They don’t know what to track
2) It can be VERY difficult to track marketing results in most businesses — especially offline businesses with a salesforce
3) Even if the right metrics can be easily tracked, retrieving and analyzing the data is rarely easy. It takes effort and therefore, sometimes (most times) doesn’t get done.
Getting the right metrics in place is easier with some clients than others. With my corporate clients, it usually means just figuring out what data to collect and how to collect it. With clients who don’t have much money, and no IT department to rely on, it can be really tough.
But I always push for my clients to get proper metrics in place — sometimes it never happens.
But when we DO get the right metrics in place and have an automated process for tracking and reporting, great things happen.
It’s literally almost like magic. When you start measuring something, it just tends to start to improve. Not by itself, of course, but visibility brings focused attention to the most important projects. And things improve, almost like magic.
That’s why I’m really excited about a new feature for VisiOlo that we just rolled out today.
It’s called the dasboard and our “Very Private Beta” users have access to it as of this morning.
The Dashboard is the first thing VisiOlo users see when they log in. It shows them all of their key metrics — all in one place — ready to view at a glance.
Here’s a screenshot of our new “baby.”
We couldn’t be prouder!
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