It’s not enough to make someone want to do something, you’ve often got to get them to take immediate action if they’re to take action at all. A sense of urgency is an emotional response that can range from fear of loss to unbridled enthusiasm, and one way or another you’ve got to create it at your close. Urgency trigger words/phrases: Before you forget…, Deadline, Limited, Seize, While it’s fresh on your mind…
Brian Clark: From “50 Trigger Words and Phrases for Powerful Multimedia Content“
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