Comments on: Testing Notes: Interesting Results from Beta Offer http://www.visiolo.com/blog/promotional-structure/sales-systems/testing-notes-interesting-results-from-beta-offer/ Sales System Optimization Tools and Training for Infopreneurs Tue, 16 Aug 2011 11:38:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ron http://www.visiolo.com/blog/promotional-structure/sales-systems/testing-notes-interesting-results-from-beta-offer/comment-page-1/#comment-40 Ron Tue, 23 Dec 2008 17:40:39 +0000 http://www.visiolo.com/blog/?p=81#comment-40 I think a 30 day trial would be better. Often people are busy and can't get started right away and 30 days is enough to get people hooked. Maybe charge $5 or something. Enough that you are screening out the freebee seekers but still low enough that cost isn't a factor. Also your sales letter is the key. Don't use the word beta and as I said before emphasis benefits not stats. Ron I think a 30 day trial would be better.

Often people are busy and can’t get started right away and 30 days is enough to get people hooked.

Maybe charge $5 or something. Enough that you are screening out the freebee seekers but still low enough that cost isn’t a factor.

Also your sales letter is the key. Don’t use the word beta and as I said before emphasis benefits not stats.

Ron

]]> By: dhudiburg http://www.visiolo.com/blog/promotional-structure/sales-systems/testing-notes-interesting-results-from-beta-offer/comment-page-1/#comment-39 dhudiburg Mon, 22 Dec 2008 21:31:11 +0000 http://www.visiolo.com/blog/?p=81#comment-39 Thanks Ron. First of all, for making the decision to jump on board with this offer. And secondly for your candid feedback. That really helps me get some perspective on the buying decision. I'll definitely re-tool the headline and include that in my next test. And look to include more examples of how real tests can increase sales and profit as well. Would a $1 14-day trial have made the decision easier for you? Thanks Ron.

First of all, for making the decision to jump on board with this offer. And secondly for your candid feedback.

That really helps me get some perspective on the buying decision. I’ll definitely re-tool the headline and include that in my next test. And look to include more examples of how real tests can increase sales and profit as well.

Would a $1 14-day trial have made the decision easier for you?

]]> By: Ron http://www.visiolo.com/blog/promotional-structure/sales-systems/testing-notes-interesting-results-from-beta-offer/comment-page-1/#comment-38 Ron Mon, 22 Dec 2008 19:53:30 +0000 http://www.visiolo.com/blog/?p=81#comment-38 I was one of the few who purchased. I had to think really hard about purchasing but I did. One thing that almost stopped me was the idea of paying for a beta version of software I still have reservations about that. I'll need to see how "beta" it is. Add to the fact that I'm taking the riks paying for beta software and it is only for 1 year was almost a deal breaker. Second what I and most people want I think isn't do get a bunch of stats, but to increase sales and profits through testing. That's what your headline should be about If your sales letter focused more on this and before/after results. The results showing how much more money you can make by testing with real tests, it would be a much more appealing offer. I was one of the few who purchased. I had to think really hard about purchasing but I did.

One thing that almost stopped me was the idea of paying for a beta version of software I still have reservations about that. I’ll need to see how “beta” it is. Add to the fact that I’m taking the riks paying for beta software and it is only for 1 year was almost a deal breaker.

Second what I and most people want I think isn’t do get a bunch of stats, but to increase sales and profits through testing.

That’s what your headline should be about

If your sales letter focused more on this and before/after results. The results showing how much more money you can make by testing with real tests, it would be a much more appealing offer.

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