Some say a good Twitter headline is as short as possible. This is due to the 140-character Twitter limit, but also because people need room to retweet it. Twitter culture dictates that you give credit to the person who originally exposed you to a tweet when you retweet, so extra space is needed. Too many people, however, focus on “short” and forget about “as possible.” A better way is as long as necessary, but no longer.
Brian Clark: From: The Art of Writing Great Twitter Headlines
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