Use the 4-U Approach for Great Headlines

by Doug_Hudiburg · 0 comments

in Tuesday Tip

A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting approach taught by AWAI. Your headlines must: 1. Be USEFUL to the reader, 2. Provide him with a sense of URGENCY, 3. Convey the idea that the main benefit is somehow UNIQUE; and 4. Do all of the above in an ULTRA- SPECIFIC way.

Brian Clark: From: The Art of Writing Great Twitter Headlines



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Comment

CommentLuv Enabled

Previous post:

Next post: