Use the 4-U Approach for Great Headlines

by Doug_Hudiburg · 2 comments

in Tuesday Tip

A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting approach taught by AWAI. Your headlines must: 1. Be USEFUL to the reader, 2. Provide him with a sense of URGENCY, 3. Convey the idea that the main benefit is somehow UNIQUE; and 4. Do all of the above in an ULTRA- SPECIFIC way.

Brian Clark: From: The Art of Writing Great Twitter Headlines



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