The deeper I focus on sales process optimization the more interested and excited I get. This stuff is powerful folks. It’s THE most powerful thing you can do in your business — to take the steps to improve what already works — optimization.
Small improvements, over time, really do have the power to transform a business.
I predicted last year that 2008 would be the year of “optimization” for Infopreneurs, but I missed.
2009 is going to be the year you hear a lot about optimizing sales processes and also the year that YOU start a program of consistent optimization of your sales systems. Trust me. I know what I’m talking about here because a lot of people are starting to dig into the process of optimization.
But I’m not the only one talking about it.
Andy Jenkins completely drives the point home in his Dead Simple video for the Stomper Net Forumula 5 launch.
John Taylor has been talking about it for years, but he’s still preaching the gospel (amen Brother John).
Here’s a quote from a post I just read on John’s blog.
When considering your own business, do you know the answers to the following questions:
- What’s your subscriber opt-in rate for each of your ezines?
- What’s the current sales conversion rate for each of your websites?
- What is the percentage refund rate for each of your products?
- What proportion of potential buyers abandon your shopping cart without making a purchase?
- What is the lifetime value of each customer?
Improving any one of the above figures by making even small changes to each part of your sales proces will add to your bottom line profits at little or no cost.
Whatever your advertising cost, measured in hard cash or hours of time spent, you can get a better return on your advertising spend if you improve what happens on your website.
John is speaking from experience. You have to 1) know what to measure and 2) be able to measure it, if you are going to have the information you need to optimize your systems.
ANY effort you put into measurement and optimization will pay huge dividends.
So where do you get all of these measurements? If you use VisiOlo, you just log in and look on your Dashboard.
We are getting ready to open VisiOlo subscriptions again soon, and if you want to join some of the most successful people on the planet and make it a habit to know your key metrics, then you need to get on the announcement list.
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